When you are going to create a learning program, there are multiple ways of approaching this. This Learning Journey map, is influenced by some other Experience maps like; customer journey map, user journey map, mental model diagram, service blue prints, and many more. The combination of the Experience Map and Customer Journey map, comes close to the Learning Experience Map.
Benefits of creating a Learning Journey Map;
1. Measure if your learning program is feasible
2. helps execute a learning program
3. It elevates on Learning principles
4. gets the person in a learning flow
5. improves the next time
A Learning Journey Map has multiple parts. It’s depending on the aspects who to choose as the designer of this map. The main 3 parts are; 1. Timeline, 2. Learning elements, 3. Content.
Fig. 1 The 3 parts of the Learning Journey Map; Timeline, learning elements and content.
Part 1 Timeline
The horizontal line of a Learning Journey map is related to time. This can be a phase, a time span, step or an stage. What kind of time frame you are going to use, depends on the goal you have. When you are using this journey map for an IT project, than there will be a deadline, but that doesn’t mean there will be a next journey map.
Fig 2. Timeline example.
Putting ideas in a time perspective, helps you act on the consequences.
My personal experience is; through time the content that you wrote down in the beginning of creating the learning journey map, changes. The beginning is most of the time very clear, but wasn’t if you didn’t fill it in. Is that a problem? Things change over time.
Part 2 Learning elements
What if you know the elements you can play with, to design a learning journey?
By using the Learning canvas these elements are set, and maybe you have more to add there.
The Learning elements can be part of physical, cognitive, emotional, context, touchpoint, challanges, etc. aspects. What you are going to use on the second part of the Learning journey map, depends on the primary focus you have for the journey of the user.
Fig.3. The Learning elements
On the Learning Experience Event 2017, I presented a Learning journey map that uses the elements in Fig. 3.1. According to neuro research and the latest news about learning, I tried to combine that with the User Centric Design Methods and designing a good User Experience.
Fig 3.1 The Learning Experience elements I used on the LX2017, to create a Learning Experience Map.
Part 3 Content
From User-Centered-Design approach, it is important to collaborate with the most important Stakeholders to make this Learning Journey Map to a succes. Try to get a real-end-user of your product or service, involved in creating the user journey together. Personally I prefer to do this kind of group sessions offline, in one room, with a lot of energy.
Fig.3 The content part of the Learning Journey map.
Start with Stage one. Define how you want to do this kind of workshop, so that everybody understands what to expect. Before you try this; there are many blogs about how to conduct a good workshop.
“Good communication doesn’t just happen, it’s a matter of good design”